![]() Show that you value your contacts by thanking them for staying with you. Winning back your inactive customers costs less than acquiring new ones, so don’t give up. You can also show how you’ve been using their feedback and include testimonials saying how great it is that they’re still with you! This could be anything from product updates, new products on sale, or exclusive offers for subscribers only. Give your contacts a reason to stay engaged by showing them the value of staying subscribed. Give your contacts a reason to stay engaged 6 Tips on How to Write Re-engagement Emails 1. You’ll have to label them using contact tags so you can trigger a re-engagement email sequence just for them.Ĭontinue reading to get to the part where I show you how to set up a re-engagement email sequence. What to do once you’ve detected the inactive contacts? You can filter your contacts based on opened/clicked emails. Probably the email marketing software you use provides you with behavior-based filtering to detect inactive contacts and send them re-engagement emails for a chance to win them back.įor example, here is how it’s done in Automizy. How to find inactive contacts who didn’t interact with your emails? Some people believe that if they do not interact with the company’s emails for some time, then the company should no longer contact them at all. It’s important to detect inactive contacts before sending re-engagement campaigns, as these types of emails can be annoying for active contacts. Check their open rate or click-through rates for emails sent in the past 2 months. Track how long it has been since a contact last opened an email from your company. It largely depends on how you define an active contact.Ī common way to detect inactive contacts is by the lack of email opens. Inactive contacts are contacts who have not interacted with your email campaigns during the last 1-3 months.ĭetermining whether a contact is ‘active’ or ‘inactive’ doesn’t have one true answer. Instead of increasing your budget to acquire new customers, you could start creating re-engagement email campaigns and achieve the same result with fewer resources. And that is why you should use re-engagement email campaigns.Īccording to Invesp, turning an inactive subscriber into a customer costs 5 times cheaper than acquiring a completely new customer, where inactive subscribers generate 7% of overall business revenue. Subscribers turn inactive, that is a reality. They didn’t understand all the benefits that your product offers.They found an alternative to your solution.They lost interest in your newsletter, product or service.Your new email subscribers show high engagement with your brand, yet, some subscribers turn to inactive contacts after some time. Why Should You Use a Re-engagement Email Campaign 29 re-engagement email subject lines to win back inactive email subscribers.How to create a re-engagement email campaign to win back customers.12 of the best re-engagement email examples. ![]() 6 tips in how to write re-engagement emails.Why should you use a re-engagement email campaign.With effective re-engagement campaigns, you can get customers back, and it costs cheaper than acquiring new ones. Instead, you MUST wake the sleeping contacts in your mailing list and try to re-activate them back again with re-engagement email campaigns. ![]() ![]() It is just a fact.īut as an email marketer, you shouldn’t accept the fact that some contacts lose touch. Let’s admit it, we all have an email list we subscribed to but we never open an email or click a link to a page.
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